Welcome to Dua-e-Noor


Dua-e-Noor is a Pakistani ready-to-wear clothing brand based in United Kingdom (UK). The concept of Dua-e-Noor was born in 2016 when I, Neelam, realised there was a huge gap in the market for quality clothing for an affordable price. We are a small online boutique committed to sourcing the best quality garments at affordable prices.

We aim to achieve a positive impact on society by designing quality clothing with a purpose to empower women. Think timeless style, not fast fashion, quality, not quantity, and an attention to every single detail in everything we do, from hand-finished embroidery to intricate fabrics & not forgetting our second-to-none customer service.

Dua-e-Noor believes in making the most of life’s simple pleasures by creating high quality ready-to-wear clothing that can be mixed and matched with your existing wardrobe. The clothes are designed to blend into the local environment of Pakistan but not so overwhelming. These range of Pakistani ensembles have been carefully designed to complement the local fashion scenes of the country while offering style for all occasions without being too flamboyant or provocative.

Our is to provide women with fashionable, versatile clothing that can be worn for many years to come.

Our style is based on comfort and practicality and we intend our clothes to bring out your natural ‘Noor‘ (light). No matter who you are or where you live, everyone should be able to dress like they desire. I cannot emphasise enough how much thought, care, and attention to detail goes into every item we invent at Dua-e-Noor. I hope you’ll cherish your purchases as much as we do in creating them.

Dua-e-Noor is your source for the most elegant and affordable ready-to-wear range of women’s clothing from Pakistan and we are exceptionally humbled to meet you.

Happy shopping!


Just over 20 years ago, Neelam kashif had a vision, to create an online company that specialised in stylish unique Pakistani ready -to- wear clothing. A fond wearer herself, known for her fashionable intake with influencing many generations with her sense of style, in her wardrobe she would combine choices to adopt a dashing poise.

She envisioned in producing and providing a seamless shopping experience at luxury at your doorstep.

The only objective was to make that vision come to life and offer service ensuring customers feel exceptionally individual & looking, feeling distinctively wonderful and here we are doing just that with the grace of Allah (S.W.T) and her positive aura.


Each collection is designed for the empowered woman that has sense of unique style.

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Our Ready-to-wear Pakistani clothings have now transcended to a beautiful cinematographic world.